ANA MOHALLEM

creative strategist lead


Hi, I'm Ana, a creative lead with a background in copywriting and art-based research. Over the past 10 years, I have developed campaigns for brands like Ford, Coca-Cola, and KitKat, co-founded a small creative consultancy, and an experimental architecture studio. I've also run a weekly newsletter (a love letter to Wikipedia), researched the end of the world on top of a mountain in Switzerland, and my work as an artist has been exhibited in Brazil and abroad. Additionally, I'm a proud certified electrician, in case you need one. After reading too many Sherlock Holmes books as a child, I grew passionate about problem-solving, and I believe that creative hands-on work is an awesome tool for that.




You can find me here:
ana.mohallem@gmail.com
+55 11 98086 9899
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︎︎︎ linkedin
504/GWT


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CATEGORY IS: WIKIPEDIA SURFING
2018



Badly Drawn WIki
Web-based project

2018-ongoing
Badly Drawn Wiki is a newsletter that delivers extremely specific Wikipedia articles weekly, paired with a very chinfrim drawing. This project proposes a re-direction of attention from the general picture to the detail, shining some light on parts of reality that looks like fiction.

It ran continuously for 6 months in 2018 and reached over two thousand subscribers. BDW is on a hiatus right now, but may come back at anytime. [Subscribe]


︎ FEATURED Red Bull "5 Newsletters que você precisa seguir" [link]
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