ANA MOHALLLEM

creative strategist lead


Hi, I'm Ana, a creative lead with a background in copywriting and art-based research. Over the past 10 years, I have developed campaigns for brands like Ford, Coca-Cola, and KitKat, co-founded a small creative consultancy, and an experimental architecture studio. I've also run a weekly newsletter (a love letter to Wikipedia), researched the end of the world on top of a mountain in Switzerland, and my work as an artist has been exhibited in Brazil and abroad. Additionally, I'm a proud certified electrician, in case you need one. After reading too many Sherlock Holmes books as a child, I grew passionate about problem-solving, and I believe that creative hands-on work is an awesome tool for that.





You can find me here:
ana.mohallem@gmail.com
+55 11 98086 9899

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504/GWT


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A MACHINE FOR NIKE
2015



20/200/20
2014

Wood, arduino board, thermic paper, printer and electronic parts
"When I consider how my light is spent” John Milton, about going blind.

The name 20/200/20 is on reference to the visual acuity which is considered legal blindness: 20 to 200. In this project, terms related to the process of going blind are printed non-stop on a continuous string of thermic paper, at the same pace these same terms and googled anywhere in the world.

20/200/20 deals with the fear of going blind by making it visible to the eye.


︎ COMISSIONED by Nike / Open the Box Project