A DIGITAL CAMPAIGN FOR FORD
2012
2012
Agency: JWT
Client: Ford
Creative Director: Fábio Brandão
Art Director: Pedro de Gouveia
Copywriter: Ana Mohallem
Agency: JWT
Client: Ford
Creative Director: Fábio Brandão
Art Director: Pedro de Gouveia
Copywriter: Ana Mohallem
EThis summer, coming to a FACEBOOK near you.
To celebrate the importance of the car in our lives, we created the campaign 'Great Scenes On-Board'. It takes memorable movie scenes in which cars play a major role and create humorous parodies. We produced 6 remakes, always with a Ford in the main role. The films played on Ford's Facebook page and the project was a big hit.
To celebrate the importance of the car in our lives, we created the campaign 'Great Scenes On-Board'. It takes memorable movie scenes in which cars play a major role and create humorous parodies. We produced 6 remakes, always with a Ford in the main role. The films played on Ford's Facebook page and the project was a big hit.
