ANA MOHALLEM

creative strategist lead


Hi, I'm Ana, a creative lead with a background in copywriting and art-based research. Over the past 10 years, I have developed campaigns for brands like Ford, Coca-Cola, and KitKat, co-founded a small creative consultancy, and an experimental architecture studio. I've also run a weekly newsletter (a love letter to Wikipedia), researched the end of the world on top of a mountain in Switzerland, and my work as an artist has been exhibited in Brazil and abroad. Additionally, I'm a proud certified electrician, in case you need one. After reading too many Sherlock Holmes books as a child, I grew passionate about problem-solving, and I believe that creative hands-on work is an awesome tool for that.




You can find me here:
ana.mohallem@gmail.com
+55 11 98086 9899
︎︎︎ instagram
︎︎︎ linkedin
504/GWT


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︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
USING TIKTOK'S NATIVE FEATURES TO HACK ITS OWN RULES
2017


Role: Senior Creative (Concept, Idea development, internal pitch, deliverables)

Client: Quem Disse Berenice
Agency: W3Haus
Year: 2024

🏆 Finalist @ TikTok Ad Awards 2024


Full credits: 
ECD: Daniele Almeida
DC: Thais Jacoponi
Head: Dômenica
Dupla sênior: Ana Mohallem + Thais Jacoponi
D.A Pleno para o case: Jade Teixeira
Content: Juliana Constantino
Mídia: Patrícia Angeletti, Luana Nadyne De Siqueira Galdino, Taiane Assis Stael, Ana Flavia Melhado, Renata Manzano
Atendimento: Débora Barbezani, Fernanda dos Santos, Bruna Stalliviere Coelho, Camila Barreto
Plan: Eduardo Democh Barreto, Renata Nappi, Luiza Fochesato Campos
Operações: Carolina Costa, Lucas Reales
BI: Lucas Mondoni, Suellen Figueiredo, Poliana Dias






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